Freshlane — online grocery marketplace platform

What is included

Freshlane ships with the operational machinery already built, so the work is configuration and branding rather than development from zero.

• Multiple stores with separate catalogues
• Delivery slot booking
• Weight and unit based pricing
• Substitution rules for out-of-stock items
• Picker and packer mobile workflow
• Driver dispatch and tracking

Who it suits

Grocers, butcheries, produce suppliers and township delivery services. If that is roughly your model, a configured platform will get you trading months sooner than a custom build, and you can commission custom work later once you know what your users actually need.

Your brand, your accounts

Freshlane is a working title. The platform launches on your domain, under your name, with your payment accounts and your commission structure. Nothing on it points back to us unless you want it to.

See what you are buying

Browse the full overview before you commit. Preview it here, or download a copy to share with your team.

Common questions

Can I change the name?

Yes — Freshlane is our internal working title. You trade under whatever name you choose, on your own domain.

How long until launch?

Four to eight weeks typically, depending on how much customisation you want and how quickly your content, terms and payment accounts are ready.

Can it be customised later?

Yes. Most clients launch with the standard configuration, learn what their users need, then commission specific changes once there is evidence for them.